For the 6th year running, Cheerful Twentyfirst is very proud to nominate Help for Heroes as its Christmas charity for 2016.
Insight: All the World’s a Stage
How theatre influences your events
By Peter MacKenzie Litten
Not so long ago, the term ‘business theatre’ was regularly bandied about in the events sector. Perhaps the phrase was coined to give some added kudos to what clients and production agencies were doing at the time. It always sounded a bit pretentious, that’s for sure.
Whatever the reason, it’s heard less often in conversations these days; even though some events have elements that are pure theatre – especially when actors, dancers and musicians are involved.