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MWC Exhibition Stand

AOL attended the Mobile World Congress (MWC) for the first time since their acquisition of Millennial Media and partnership with Microsoft Advertising & Online division. The MWC stand was a key part of a wider, fully integrated campaign. At the start of 2016, not everyone connected AOL with Mobile worldwide.

The brief was clear – the AOL stand needed to disrupt what had gone before, bring AOL’s content and technology to life whilst being the best, most memorable stand in the hall.

To house the expanded Global sales team and to bring to life their brand proposition we transformed their existing footprint into a bespoke double decker exhibition stand to drive awareness and revenue.

Delivering and building the bespoke stand on time was challenging. The stand itself had many clever design aspects to maximise the space provided for branding opportunities, showcasing technology, incorporating large amounts of LED, plus areas for hidden storage, a kitchen, client meetings, demonstrations, presentations and a party.

By building a truly bespoke stand we created an environment that matched the ambition of everyone involved with the event. No other stand or company were holding as many meetings, entertaining as many clients or speaking to as many people within the same footprint. The stand and the team involved took the experience for AOL at MWC to a new level.

It was a moment of my career. I will look back on when two ladies from the events team of a competing stand came over and said that the AOL stand had blown them away and could they have a look around as they were in awe of what we had achieved. That hands down we were the best stand in the hall.

Head of Events, AOL

PR & Social Media:

- 8 Press interviews

- 52 Press hits

- 3.3M Social impressions

Sales Engagements:

- 155 Total sales meetings

- 776 Unique sales leads

- 355 Attendees at AOL Wednesday night party

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