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The New Normal

Programmatic enables publishers to provide real time, targeted online advertising. It is revolutionising the way that publishers monetize their content. A dramatic theme, striking visuals and the use of portable projection mapping meant that the opener for this roadshow perfectly reflected the cutting edge nature of the proposition.

Wow! How did you do that?

Events Director, PubMatic

One of the key challenges of this production was the requirement to stage the event in three very different different global locations and with minimal get-in and set-up times.

The solution we came up with was a series of ingenious pop-up projection surfaces that literally sprang out of a lightweight touring bag. For obvious reasons, it soon came to be known as ‘projection mapping in a suitcase’!

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