Cheerful Twentyfirst hire Unicorn Events Senior Team

Unicorn Events Ltd, Managing Director, Hannah Luffman has joined brand experience agency Cheerful Twentyfirst as Strategy Director, alongside two of the senior Unicorn Events team.

Cheerful Twentyfirst are delighted to announce that they have hired three of the senior Unicorn Events team to strengthen their brand engagement offering and add to their diverse client portfolio. Hannah Luffman joins as Strategy Director whilst Manuela Cadarso and Elena Clowes join as Project Director and Creative Producer respectively.

Cadarso brings operational excellence to an already well-established event and communications team and plans to continue in her roles in the wider industry focusing on commercial relationships and sustainable best practices. Elena Clowes has been hired to lead on creative projects and communications strategy alongside Creative Director, Simon Baird. Clowes will lead on brand messaging and activation and focus on audience engagement in virtual and hybrid environments. The move to bring the leadership team from Unicorn to Cheerful Twentyfirst is part of the agency’s plan to deliver against communication and event engagement requirements in the post-Covid landscape.

In March of this year, Unicorn Events announced it would stop trading directly with its clients and suppliers. MD, Hannah Luffman took time out to consider a Strategy Director role with an agency that held the same values and business objectives of Unicorn. Luffman said “It was expected that I would take some time to evaluate the next steps and whilst there are many incredible agencies in the UK I knew I wanted to join Cheerful Twentyfirst very shortly after meeting with them. They care about clients and projects with the same passion and honest approach to business that we always did at Unicorn. On top of that they have the digital experience and stability to take what we created forward in a secure but exciting step for our clients and partners in the post-Covid environment.”

CEO, Steve Quah is equally delighted with the new hires and what this means for the future of the agency. Quah said “Earlier this year we acquired Eventful and that really secured our ability to deliver incentive and reward programmes and operationally made us much stronger. To now have 3 of the senior team from Unicorn Events join us to strengthen our strategic offering to our clients and our position in the marketplace is a very exciting step in our continued agency development.”

“To be able to deliver our 35 years in creative brand experiences, alongside the Unicorns technical and operational abilities, is something we see as a crucial part in our strategic review of the post-Covid landscape and another mark of our confidence in the events and communications industry.” Quah continued.

Cheerful Twentyfirst and Unicorn Events have also reached an agreement on the use of Unicorn IP assets and protected Unicorn clients with the same procedures and commitments to ensure seamless integration.

All parties are available for interview and further questions.
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Our initiative to #TAKEANEXTRAHOUR

As the COVID-19 crisis continues to develop, the world has gone from business as usual to business unusual. Our office is continuing to work remotely at home, and our thoughts go out to everyone, in the events sector and beyond, who might be struggling during COVID-19.

Earlier this month we launched #TAKEANEXTRAHOUR, a new campaign encouraging our employees and our network to take an hour from their working day to spread a little positivity, wherever they can.

We have seen an incredible response from our compassionate and creative team, boundless acts of kindness that have helped us share a smile with our network amidst an endless stream of zoom meetings and breaking news alerts.

Acts like food sharing, prescription collecting, family puzzling, grocery delivering, letter writing, scrubs sewing, meal prepping and more, that have helped countless people across the postcodes of Greater London.

It’s never too late to get involved. We’ll be keeping this campaign in your feeds for as long as this goes on. Let us know how you’re spending your extra hour with our hashtag #TAKEANEXTRAHOUR.

Welcome Eventful!

Earlier this week Aeorema Communications announced their strategic acquisition of Eventful.

We are so excited to welcome our new sister agency to the AEO group, get to know how they like their coffee, and foster a new relationship that will generate exclusive opportunities for our clients.

If you missed the acquisition news, here’s a quick recap on who they are, what they do and why we already love em’!

Founded in 2002 by Caroline Lumgair, Eventful provides venue sourcing, event design and management and incentive travel services, primarily in the luxury events sector. The agency counts brands such as Ralph Lauren and Informa among its loyal portfolio of clients across multiple industries, including manufacturing, oil and gas, professional services, luxury retail, entertainment and finance.  

The acquisition of Eventful gives Cheerful Twentyfirst access to specialist expertise in the venue sourcing and incentive travel markets, key growth areas amongst our incredible clients and tremendously complementary to our experience across live events and brand experiences.

Most importantly, Eventful share the Cheerful Twentyfirst values of best in class delivery, exemplary client service and the value of building successful business relationships for some of the world’s biggest brands.

The union of our two agencies offers a dynamic opportunity for end-to-end services across brand experiences, strategic content, creative communications, live event production and venue solutions, while preserving world class quality, service and scale.

Aeorema Communications acquires Eventful Ltd

Eventful joins Cheerful Twentyfirst to strengthen Group’s offering

Aeorema Communications plc, owner of creative agency Cheerful Twentyfirst, has announced the acquisition of London-based boutique events agency Eventful Ltd.

The groups decision to continue with the procurement of Eventful is made in full confidence, despite the challenging global situation unfolding due to COVID 19. The deal notably marks Aeorema’s conviction in the future and recovery of the events and MICE industry. Eventful’s services have already proven to diversify and enhance the Group’s offering with senior black book introductions and opportunities for cross-selling well underway.  

Global creative agency Cheerful Twentyfirst has a rich 30-year history of producing game-changing creative, events, video and communications. The B2B agency focuses on delivering innovative and impactful solutions for brands, with services including creative strategy, event production, event management, moving image and communications production. Their robust approach to client solutions continues to garner attention for originality, most recently winning both Innovation and Creative Team of the Year accolades at the 2020 CN Agency Awards.

Founded in 2002 by Caroline Lumgair, Eventful provides venue sourcing, event design and management and incentive travel services, primarily in the luxury events sector. The agency counts brands such as Ralph Lauren and Informa among its loyal portfolio of clients across multiple industries, including manufacturing, oil and gas, professional services, luxury retail, entertainment and finance.

As a board member of the Society for Incentive Travel Excellence (SITE) Great Britain Chapter, Caroline is a well-known figure in this lead growth sector. Caroline and team will be working within the Aeorema Group, providing specialist knowledge into the organisation of smaller scale and high-value internal corporate meetings, conferences and training.

The Acquisition, which is immediately earnings enhancing and expected to grow fee-based revenues, gives Aeorema entry into the venue sourcing and incentive travel markets, enabling the company to provide a full-service events solution to clients.

Mike Hale, AEO Chairman, said: “We are delighted to have acquired Eventful. Caroline, her team and her clients will be an excellent addition to the Group. The incentive travel sector, a multi-billion-pound market, needs specialist skills and knowledge which Eventful will bring. We will concentrate on delivering logistics and value, in addition to creative and inventive solutions for our clients.”

Eventful will continue to trade under its own name as a wholly-owned division of Aeorema Communications plc alongside Cheerful Twentyfirst. The deal provides both agencies with reinforced cross pollination and upselling opportunities.

“The acquisition gives Cheerful Twentyfirst and Eventful the opportunity to join forces when tendering for new clients, and working with existing clients, where the combination of the two companies’ skills will be highly complementary,” added Hale. “Recognising we are in unchartered territory with the current COVID 19 virus outbreak, we believe strengthening and adding to the Company’s offerings to current and new clients supports our business model going forward.”

Caroline Lumgair, Founder of Eventful Limited, commented: “I am delighted to be joining Aeorema’s established and respected live events agency.  The synergies to be gained from the Acquisition will benefit present and future clients of both Cheerful Twentyfirst and Eventful.“

“When the global economy recovers after Covid 19, businesses will need events and incentives more than ever to communicate with, motivate and reward their staff and customers. This is where training, strategy meetings, leadership conferences and incentives will play their part. The combination of Eventful’s specialist knowledge of venue sourcing in the luxury market and our growing incentive travel expertise with Cheerful Twentyfirst’s event experience and service offering will enable us to offer clients a full-service end-to-end solution. With my team, I look forward to helping Aeorema enter new markets and exploring the opportunities for further growth that this acquisition provides the group as a whole.”

About Aeorema Communications Plc

Aeorema Communications plc (AIM: AEO.L) is a leading, London based, revenue generative, live events agency. The Company, through its events division Cheerful Twentyfirst, specialises in creating engaging, immersive events, using the latest technologies and interactive platforms to deliver highly innovative events for its clients. 


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Creative Agency of the Year 2020

Our office is beaming with pride on this fine, fab Monday morning.

Last week, we celebrated two major wins at the 2020 CN Agency Awards, taking home GOLD in the award for Innovation and Creative Agency of the Year (for the second year running). We can’t quite find the words to describe this feeling, but honoured seems a good place to start.

In a statement from our CEO, Steve Quah, he highlights what these awards mean to our creative agency.

I’m thrilled to share the latest news to come out of our agile agency. The awards, Innovation and Creative Agency of the Year, are a direct reflection of our ethos, our offering and our people. I cannot think of better recognition for a team with an outstanding track record for creative solutions and pushing boundaries for our clients!

Steve Quah, CEO Cheerful Twentyfirst

These awards reflect the dedication and passion of the curious, creative minds that make up our team, the true energy behind every project.

Check out some of our work here.

The Rise of Brand Campaigns

Brand campaigns are everywhere. We can bet you’ve seen at least three this morning before you have even poured your first coffee. But why are they taking up primary residence as key assets in a competitive advertising budget, and what makes them so effective?

The creative communications approach produces messaging and assets that centre on emotive brand affiliation. We know consumers are more likely to invest in brands that align with personal values, making strategic brand campaigns dynamic tools that can reach and impact audience behaviour faster than any cold caller.

International law firm Clifford Chance tasked us with producing a series of global brand films that championed their diverse workforce and made their equality message known this International Women’s Day.

Cast with Clifford Chance employees, we produced a considered narrative based on real experiences from the not-too-distant past; the challenge of sometimes being the only woman in a room full of men. Michelle Obama, Ellen Degeneres, Serena Williams, French women’s rights activists, Pakistani civil war campaigners, daughters, mothers and grandmothers are championed in a raw and telling conversation that promotes the firm’s personality and virtues to an engaged audience.

The series of films offer human insight into Clifford Chance and differentiates them in a fragmented Professional Services market, producing huge ROI for our client.

Our experienced team produce award-winning communications for over fifty clients each year. From strategy, to storyboard, to delivery; we’re with you all the way. What’s your story? 

Game changers since 1985

It was our clients who first gave us the name, ‘Game Changers.’ We kept it.

As a creative brand experience agency, our purpose is to bring people on a journey through bold, prolific moments of human experience that ultimately impact behavioural change.

Our agency is world class at delivering bespoke solutions that drive our client’s campaigns forward. We operate as an extension of their communications team, trusted to understand brand, audience and strategy from day one.

It is our creative approach that makes a difference. We encourage our diverse team to draw from real, raw experiences to create outstanding moments for our clients, delivered through live events, moving image, brand communications and digital engagement.

Our expertise in creating unique narratives for human connection is what makes us Game Changers. The proof is in the pudding.

Hello Creative Minds of the Future; Our Event Apprentice Programme

Supporting up-and-coming industry talent has always been important to us. This month we very proudly launched the Cheerful Twentyfirst Event Apprentice Programme in collaboration with UK universities, to invest in the hands-on development of young people joining our creative sector.

Meet Anne-Marie, our bright and dedicated first-year Project Coordinator!

Anne-Marie joined Cheerful Twentyfirst as an intern in 2019, but quickly grew into an integral member of the team. No task was ever too hard, and her passion for brand experiences blew us away. When her internship drew to a close, we simply could not let her go.

Being a part of the team at Cheerful Twentyfirst is so inspiring! Every day there are new opportunities to learn and grow. The variety and calibre of our projects is a huge motivator for my passion for events!

Anne-Marie, Cheerful Twentyfirst First Year Apprentice

Our new event apprentice programme gives young talent the opportunity to learn about our work, with hands-on experience that covers everything from research, planning and logistics to onsite implementation and post-event evaluation.

Apprentices like Anne-Marie are paving the way for the next generation of event professionals, and already shaping the future of our industry.