A coffee with Caroline Lumgair

Welcome back to our new agency profile series. This week, we spoke to Caroline Lumgair, Managing Director of our sister agency Eventful, about her passion for luxury, bespoke venue solutions, and an exciting new corporate incentives offering that has reimagined corporate incentives and rewards in the UK.

Tell us about your perfect morning brew.
An oat milk latte wins every time.

Can you tell us more about your role at Eventful?
Our team provides a highly consultative service. I’m proud to have built an agency that provides a completely bespoke event service to every client, molded to their unique brand and specific corporate incentives or venue sourcing requirements. 

As Managing Director of Eventful, I oversee the business, the team, and our key client accounts from a strategic perspective. My role is to lead the Eventful team and nurture our longstanding client and supplier relationships, alongside business development. I oversee all operational and creative aspects of the business, working together with our team to enhance our service offering and ensuring that we are consistently delivering to our clients’ exceptional standards.

Our portfolio of exclusive venues and global suppliers is second to none and continues to grow. Part of my role (perhaps my favourite part) is the research phase: discovering a new venue, hotel or destination that would be perfect for a particular client. 

What are you currently working on? 
Eventful has recently launched Eventful Experiences, an exciting new concept for corporate incentives, and reward and recognition sectors. Our new offering addresses current challenges and concerns around the safety of group travel, while still providing the motivation of a live group experience. 

We have tailor-made individual incentive experiences that will enable clients to deliver meaningful incentive and rewards & recognition programmes for their top achievers.

In collaboration with a curated list of luxury hotel partners, we have created exclusive experiences that can be purchased as stand-alone incentives or rewards. Alternatively, these gift experiences can form part of a bespoke event solution including a virtual launch event and internal communications plan.

What is your most memorable brand event? 
We have organised hundreds of events in the last 18 years but there is one particular event that stands out; a Global Forum in our home city of London. Over four days, we took our Oil and Gas client on a memorable event journey filled with experience and delight. The social programme included a hosted spousal itinerary and three stunning evening events, all were exclusive hires of iconic London landmark venues; a CEO Dinner for 60 at the National Gallery, a welcome reception for 400 at Madame Tussauds and a Gala Dinner for 500 at the Natural History Museum

I will never forget the energy throughout the week – the feedback from our client and their international delegates was that the entire programme of events was outstanding. 

Who would be your ideal mentor & why? 
My ideal mentor would be Ralph Lauren, a brand that we have worked with for over a decade, and his personal story is so powerful. One thing that has inspired me over the years is his belief that his success stems from the fact that he is his own customer. 

Do you have a mantra you live and work by?
“People may not remember exactly what you did, or what you said, but they will always remember how you make them feel.” Maya Angelou

This perfectly summarises our ethos, as an events agency always striving to deliver memorable experiences. Never before has it been more important to feel connected, valued and inspired. I’m proud that our new product will provide opportunities to do just that.