Our client, part of News Corporation – one of the world’s largest and most influential media organisations – likes to be bold. And the News UK team made the brave decision that for its Cannes Lions 2017 presence, it wouldn’t actually be in Cannes at all!
Homes for Success
Not just be another ‘big meeting in a big hall’. That was our brief!
Creating a standout experience for one of the world’s best known brands.
MWC Exhibition Stand
The brief was clear – disrupt what had gone before, bring AOL’s content and technology to life and be the best, most memorable stand in the hall.