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MWC Exhibition Stand

AOL attended the Mobile World Congress (MWC) for the first time since their acquisition of Millennial Media and partnership with Microsoft Advertising & Online division. The MWC stand was a key part of a wider, fully integrated campaign. At the start of 2016, not everyone connected AOL with Mobile worldwide.

The brief was clear

It was a moment of my career. I will look back on when two ladies from the events team of a competing stand came over and said that the AOL stand had blown them away and could they have a look around as they were in awe of what we had achieved. That hands down we were the best stand in the hall.

Head of Events, AOL

PR & Social Media:

- 8 Press interviews

- 52 Press hits

- 3.3M Social impressions

Sales Engagements:

- 155 Total sales meetings

- 776 Unique sales leads

- 355 Attendees at AOL Wednesday night party

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