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GOLDFISH, GOOSE, DINOSAUR— The Art of Attention
Cheerful Twentyfirst is constantly analysing trends in audience engagement to define and craft world class brand experiences. We look at what’s working, what isn’t and how we can arm marketers with the knowledge to produce outstanding events, backed by behavioural science to put the audience above all.
We’re not actually goldfish, but we’re all chasing the golden goose… and WHAT we should do about the dinosaurs?
This Audience Playbook™ explores the critical role of attention in landing event messaging, engaging audiences and locking in long term brand value. We explore how to earn attention when your audience is evolving faster than your brand, the difference between casual attention (Rote) and flow state (cognitive absorption), and the tactics you need to stand out in a crowded event landscape.
Anyone can grab attention (a drum kit in a library will do that).
The real question is: what do you do once you’ve got it?
Anyone can grab attention (a drum kit in a library will do that).
The real question is: what do you do once you’ve got it?
“We haven’t lost attention— we’ve refined our focus. We’ve learned to spend it wisely. What brands call distraction is really discernment: people choosing what’s worth their time.”
—Georgina Burrows, Head of Strategy, Cheerful Twentyfirst