Award-winning brand experience agency Cheerful Twentyfirst have established US roots this week, officially opening a New York office. With a 24 strong, now global workforce, New York represents the second office for the UK based creative agency.
Cheerful Twentyfirst offer strategic brand-led solutions across live and virtual events, moving image, communications, creative, and audience engagement. The agency’s global experience lies across a breadth of industries, from technology and media to professional service and finance sectors.
A New York debut comes as the next natural expansion for Cheerful Twentyfirst to meet client growth and service needs within the US. Widely regarded for its bold and collaborative campaigns, the creative agency says a presence in the US will be the “strongest way forward” to support the growing needs of its US clients.
CEO Steve Quah shared, “We are excited to be taking a historical step in our agency’s development. New York is the first phase of our committed approach to supporting our US-based and global clients. The New York office opens as a direct result of increasing work in the US and will allow us to better service those clients with on-the-ground support, and within a complimentary time zone.”
“We also see this as a strategic business move to support our current US client base ahead of Brexit, allowing our customers to benefit from in-market billing and direct USD-EURO transactions, a move that secures our position as a global partner to our customers that operate in multiple markets.” Continues Quah.
Zachary Tranter has been brought on as New York-based Project Director to head up the US offering and support clients in their US programs. Tranter joins with more than eight years of experience leading global projects and brings with him an extensive knowledge of international event markets and delivery.
Project Director, Zachary Tranter shared “The event landscape has been transformed in the last six months. It makes strategic and commercial sense to have a localized, in-market solution for our US clients. I am thrilled to take my experience of working across markets and apply it to this new role.”
The international expansion is wholly supported by Aeorema Communications, the group owner of Cheerful Twentyfirst and venue sourcing agency Eventful Limited.
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