Incentive Travel agency joins AEO – welcome Eventful!

Earlier this week Aeorema Communications announced their strategic acquisition of Eventful.

We are so excited to welcome our new sister agency to the AEO group, get to know how they like their coffee, and foster a new relationship that will generate exclusive opportunities for our clients.

If you missed the acquisition news, here’s a quick recap on who they are, what they do and why we already love em’!

Founded in 2002 by Caroline Lumgair, Eventful provides venue sourcing, event design and management and incentive travel services, primarily in the luxury events sector. The agency counts brands such as Ralph Lauren and Informa among its loyal portfolio of clients across multiple industries, including manufacturing, oil and gas, professional services, luxury retail, entertainment and finance.  

The acquisition of Eventful gives Cheerful Twentyfirst access to specialist expertise in the venue sourcing and incentive travel markets, key growth areas amongst our incredible clients and tremendously complementary to our experience across live events and brand experiences.

Most importantly, Eventful share the Cheerful Twentyfirst values of best in class delivery, exemplary client service and the value of building successful business relationships for some of the world’s biggest brands.

The union of our two agencies offers a dynamic opportunity for end-to-end services across brand experiences, strategic content, creative communications, live event production and incentive travel, while preserving world class quality, service and scale.