“You have to stop by the Expedia apartment. The food is… unbelievable.”
As a world-leading travel brand, Expedia Group is uniquely positioned to bring the best of a destination to life.
Rather than importing a branded experience that could exist anywhere, we helped them transform their Croissette apartment into the ultimate insider’s guide to the Riviera, partnering with local artisans, chefs, and artists to give partners, clients, and journalists their own authentic way to discover Cannes.
The space was intentionally crafted to feel less like a brand activation and more like Cannes’ most coveted private address. A refined brand presence, relaxed lounge environments, and warm ambient lighting created an atmosphere of effortless sophistication.
At the heart of the activation was an unforgettable culinary experience.
Expedia Group partnered with Cannes-born chef Mathilde Lisnard to craft a vibrant seasonal menu celebrating the region’s finest produce and Mediterranean flavours. The result was an experience that generated instant buzz, drawing guests in for elevated small plates, intimate tastings, and expertly curated aperitif moments. Before long, the apartment had become one of the most talked-about destinations on the Croisette.
“You have to stop by the Expedia Group Advertising apartment. The food is unbelievable.”
A sanctuary where guests felt instantly at home and meaningful conversations flourished. Through these local partnerships, every detail reflected the kind of genuine hospitality that defines great travel, giving guests a real connection to the culture, people, and stories that make a destination worth exploring.
