Imagination Technologies wanted to re-energise their global teams, reconnect with customers and disrupt the recruitment market for engineers through a new brand film.
Our strategy was bold: to make a film completely free of their products or technology. Instead, we designed a story around a powerful sporting analogy that helped focus the audience on the human values at the heart of their organisation.
The Audience
In a highly competitive recruitment market, employee engagement is everything. Inspired by the key sentiment of their campaign — reaching the top, together — we used an emotive climbing metaphor to connect with current and future employees.
But we knew we were navigating cynicism and internal burnout. To create a real emotional connection with the viewer, authenticity was crucial. Shot on location in Snowdonia National Park, Wales, our team filmed close-up and POV shots high up the cliff face to create suspense and surprise as the story unfolded.
Buoyed by their partnership, our climbers communicate Imagination’s mission to support their people and customers through challenging situations, with every action reinforcing messages about trust, cooperation, and ingenuity.
The Impact
Originally conceived as a recruitment film for a live and digital audience, the project took on a life of its own, developing into a full brand campaign that appeared in UK cinemas, trailing prominent releases like Bond, Venom and Dune. And with 1.4 million online views driving 30,000 unique visitors to Imagination’s website, the results speak for themselves.
—97% increase in traffic to the vacancy search page
—57% increase in recruitment applications from Q2 to Q3
—147% increase in accepted employment offers in the following quarter
Winner, Best Corporate Film, PR Week’s Brand Film Awards
Gold Winner, Best Corporate Overview, Stevie Awards
Bronze Winner, Best Employee Communications, EVCOM
Finalist, Corporate Content Awards, North America
“One great advantage of films rooted in purpose and values is that they enable us to bring ambitious creative ideas to life that look way beyond a client’s products and services. The sky is, quite literally in this case, the limit.”
– Creative Director of Moving Image, Cheerful Twentyfirst
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