11th July 2025
Aeorema Communications plc (AIM: AEO), a leading strategic communications group, is pleased to announce that its creative brand experience agency, Cheerful Twentyfirst, has won the Best Creative Concept award at the 2025 micebook Awards. This marks the third consecutive year the agency has received this prestigious accolade and follows a standout year of global projects that set the standard in audience engagement and experiential design
The award, recently presented by a panel of industry experts and voted for by industry peers, recognises Cheerful Twentyfirst’s continued creative excellence. The agency’s success reflects its distinctive ‘Audience Above All’ philosophy, which prioritises strategic creativity, behavioural insight, and measurable impact.
As Cheerful Twentyfirst celebrates over 40 years of live event experience in 2025, it remains at the forefront of high-impact B2B and B2E brand experiences across global markets, demonstrating the enduring and critical value of live events in driving business success for clients.
Steve Quah, CEO, shared, “Winning this award for the third year running is a tremendous achievement. Our consistency is rooted in our ‘Audience Above All’ philosophy. We understand what makes audiences tick and take action, and it shows in every project we deliver. It’s a validation of everything our team stands for.”
Simon Baird, Creative Director, added, “We’re building sports stadiums on sand, partner conferences in Tokyo, product launches in New York, and creative experiences that push the limits. I’m incredibly proud to lead our team of creatives—a team that’s focused on finding the edges, and staying there.”