Smartly is a leading advertising solution that helps brands navigate the fast-paced world of social media, commerce, and storytelling. They use AI to create Intelligent Creative for brand love and better performance.
In a sea of advertising solutions, Smartly needed to make a splash.
We were brought in to create and deliver their biggest brand flagship event to date.
The Brief—A multi-day conference to highlight product solutions and reinforce Smartly as a major player and thought leader in the Ad Tech space.
We were challenged to translate their ambition into a powerful and motivating experience — to bring advertising giants together, foster C-suite connections, offer a rich experience for existing customers and empower their sales team — all under one roof.
This Audience
Hello, high-powered decision-makers, innovators, advertising influencers and media strategists.
This audience needed a compelling proposition to attend and engage with ADVANCE. We worked with Smartly stakeholders from across the business – between marketing, sales and the C-suite – to align business goals with audience engagement tactics. Our early strategy work informed the perfect marriage of customer conference x industry summit, with mini moments for audience engagement peppered throughout the experience.
Partner Opportunities
We wove sponsorship opportunities into the fabric of the event to allow partners to actively contribute to the content and experience.
Sponsors such as Snapchat had dedicated spaces where they could showcase their products and offerings.
Elevating C-Suite Engagement
We ran an off-site leaders dinner where the CEO and the leadership team could forge meaningful connections with top decision-makers.
These curated moments enhanced Smartly’s industry standing and reinforced its influence among key stakeholders.
The Customer Journey
At the entrance of the event stood the Bolt Bar – a reception desk designed in the shape of a bolt, echoing Smartly’s signature branding.
This striking installation was more than just a functional reception space; it was an intentional checkpoint for the sales team to meet, greet and network with guests.
The Impact
One attendee called it “a memorable meeting of the greatest minds in AdTec.”
C-suite attendees found opportunities to build strategic relationships, while marketers and media planners accessed new insights and collaborative opportunities with Smartly’s product line. The result was a resounding success.
– Attendance goal met by 140%
– Deals closed 25% faster on average
– 70% uplift in average campaign value
“Cheerful Twentyfirst are not just ‘an agency’, they are Smartly. They are our team. They have our backs and we have theirs. We could not have done this without them and this is their moment as much as it is ours. Same time next year?
– Laura Desmond, Smartly CEO
Want to learn more about our projects in North America?
Here are a couple more: Climate Week NYC, The News Movement.
