How do you stand out at Cannes Lions?
We designed an unforgettable, multi-layered product activation that put TripleLift at the forefront of Cannes’ attention, connected them with new prospects and helped their social following soar.
And at the heart, an immersive storefront that linked TripleLift’s product line directly to buyer needs for a totally personalised experience— to go where others can’t.
The Audience
This audience needed to understand TripleLift as a ‘different’ kind of ad tech solution; vibrant and innovative, but with technical savvy and a product line that offers personalised solutions. We expected prospects to be roaming all over Cannes Lions, and sourced an iconic storefront along the Croisette to catch as much natural footfall as possible.
Then we blew their mind.
Guests were invited into an immersive world of TripleLift. We offered a choice of beverages, and depending on their chosen cup, they could ignite the activation by placing the reactive vessel on a trackpad. Each cup design represented a TripleLift product and ignited the glowing LED walls, playing the relevant product film in tandem for total TripleLift immersion.
‘The Imaginators’, brand ambassadors in unmissable pink suits, added a pop of colour on the Croisette that worked to guide delegates to The Imaginarium. In partnership with Le Quirly, the adjacent ice cream store, we created a bespoke TripleLift ice cream flavour that was redeemable via a token from The Imaginarium.
The spectacle continued with a series of guerrilla marketing tactics. Free runners, drummers and a digital caricaturist, all donning the glowing TripleLift palette, brightened up the streets of Cannes, attracting ears, eyeballs and interest along the way.
This Impact
Our storefront experience engaged every guest in a targeted, personalised way, and ultimately minimised friction between buyer and product. Bespoke local partnerships – like our custom ice cream flavour – amplified this project into a legacy campaign that continues to drive value online today.
—17,349 social impressions during live week
—500+ conference attendees engaged in-store
—2,000+ conference attendees engaged in public areas
—Mentions in multiple conference roundups
“This is our second year partnering with Cheerful Twentyfirst. To say the relationship is seamless is an understatement. We’ve truly become family. They understand our quirks and go above and beyond to help us meet the needs of our leadership team. We are so thankful to have extra sets of hands onsite and can’t wait to see what we do together next.”
—Director, Experiential Marketing, TripleLift
