London HQ transformed overnight into a Manhattan loft to showcase a new digital strategy, through the latest in future tech.


Digital Telco Launch

Brand Experience, Workshop Series

Employee tests 4D technology experience at Vodafone Digital Telco

Our approach

Forget PowerPoint. We created an engaging and tangible internal employee event that actively involved staff in the discussion and experience. A game changing delivery of the new proposition, with future technology activations demonstrating Vodafone’s digital strength and back up with a new digital strategy.

It wasn’t enough to just talk about the new strategy. We trucked in experiential VR and motion tracking technology for employees to test for themselves.

300 onsite employees

12’000 employees via webcast

Three immersive future technology activations

One impactful brand experience

Employee tests 4D technology experience at Vodafone Digital Telco
Employee learning about future technology at Vodafone Digital Telco
Employee uses 3D drawing tool to test future technology at Vodafone Digital Telco
Smiling woman after virtual reality presentation at Vodafone Digital Telco

In Detail

We helped coordinate a live stream to run alongside the live employee event, extending reach and ROI to include the global workforce through a platform for digital engagement. Vodafone staff left the strategy launch highly enthused and assertive of their individual part to play in the company growth strategy.

By connecting employees on the brand journey, Vodafone were able to increase confidence in employees and boost productivity. Our client was delighted.

Well done to all involved and a big thank you to Cheerful Twentyfirst (again!) for pulling out all the stops under such challenging timeframes. Great effort team.

Global Head of Brand Strategy and Marcomms, Vodafone Group


Event Management
Spacial planning
Project management
Overnight onsite build
Onsite client support
Live event production

Concept development
Set and stage design
Branding and artwork
Creative activation
Bespoke PowerPoint content

Moving Image
Onsite production
Live vision mixing

Intranet live stream
Furniture sourcing
Risk assessment
Health and saftey
Lighting, sound, AV
Power and wiring