How do you position Ramp as a time-saving, easy corporate card solution to an audience of time-poor, under-caffeinated, hungry fintech professionals?
Meet them en route. Give them coffee. Save them time.
Ramp is a US-based fintech disruptor with a clear objective of streamlining business expense management. Their mission is to simplify the complicated and make the stressful world of corporate finance a little less chaotic.
We heat-mapped New York, Chicago and Boston to find the optimal location to target potential customers. Then, we transformed a vintage food truck into the ultimate brand roadshow, taking a bold Ramp coffee truck around North America to draw in over 50000, and deliver delicious free coffee.
This Audience
Let’s be real… This crowd thrives on efficiency, deadlines, and numbers that always have to add up. Financial experts are constantly on the move, juggling spreadsheets and cash flows while checking emails in between meetings. So, how do you create an activation that speaks directly to them?
Give them something they can’t resist – time and coffee.
A Beacon on Wall Street
Imagine bustling city streets, where financial professionals hurry past, their minds occupied by the latest report and notes for their next meeting.
They spot our brightly coloured coffee truck, a beacon and invitation amidst the grey chaos of the New York, Chicago, and Boston financial districts.
It’s right outside their office. They stop in for a drink. They stay a while.
Our coffee truck strategy drew a parallel between Ramp’s time-saving and convenient solutions, with an experience that reinforced the overarching message that Ramp = convenience = efficiency.
1 Truck
3 Cities
6 Days
4,000 Donuts
5,205 Coffees
53,772 Reach
“The Ramp coffee truck is a great example of our high-impact, tailored brand experiences that resonate with native audiences. We blended target audience insights with a clever creative approach to stop people in their tracks, successfully delivering an experience that drove real, tangible results. The coffee and donuts were outstanding, too.“
—Georgia Cross, Head of Marketing, Cheerful Twentyfirst
Community First
We collaborated with local businesses on the delivery of delicious fresh donuts in each city. If you’re in need of a Boston Cream, we can vouch for Union Square Donuts.
Biodegradable coffee pods and cups were used exclusively over all six activation days.
Want to learn more about our projects in North America?
Here are a couple more: Climate Week NYC, The News Movement.
