How can you make an immersive exhibition stand that is as multifaceted as your business?


‘Move People’ Dmexco

Tradeshow Exhibition

Changing perceptions

Off the back of 2019 success, Unruly were looking for deeper brand messaging and a stronger customer return at Dmexco 2019. Cheerful Twentyfirst created an immersive brand experience inside a traditional exhibition stand, designed and built to change the way people perceived Unruly.

Our approach

Our creative concept reflected and refined Unruly’s brand personality. We breathed life into the exhibition stand through narrative-led gamification that delivered key messaging. The space was fun, interactive and sharable, bringing life to our client’s festival theme of ‘propriety data’.

The delegates journey through the space was carefully considered. An interactive tunnel experience with three unique touch zones led guests through key themes, delivering them to a custom-built arcade game as the final destination. Here, delegates put their new learnings into practice in a live gamified environment.

Orange sensory room at Unruly exhibition stand, Dmexco
Blue sensory room at Unruly exhibition stand, Dmexco
Bespoke arcade game at Unruly exhibition stand, Dmexco
Tunnel of Learning at Unruly exhibition stand, Dmexco
Unruly exhibition stand, sideview, showing meeting pods and custom branding

In Detail

The interactive exhibition stand offered guests memorable insight into Unruly’s product and delivered key messaging as a creative and gamified experience at Dmexco 2019. The unique stand format facilitated for authentic conversations about our clients services over a branded coffee and Pacman game.

After over 75 meetings across two days, Unruly commented it was their most satisfying activation piece of 2019.


Event Management
Space planning
Structural calculations
Production management
Exhibition liason
Onsite build
Graphics installation
Onsite client support

Strategy consultation
Concept development
Breakout ideation
Structural CAD drawing
3D modelling
Branding and artwork
Delegate journey
Gamification integration

Moving Image
Screen content

WiFi delivery
Power & wiring distribution
Crew sourcing
Lighting, Sound, AV
Talent management
Promotional staff
Floristry sourcing
Furniture sourcing
Risk assessment
Health and safety
Data security
Structure transport
Venue hygiene
Venue security