‘Move People’ Dmexco

Experiential Activation, Tradeshow Exhibition

Unruly were looking for deeper brand messaging and a stronger customer return at Dmexco. We created an immersive brand experience inside a traditional exhibition stand that changed the way buyers perceived Unruly, resulting in their most successful Dmexco to date.

Our approach

Our creative concept reflected and refined Unruly’s brand personality, and we paid close attention to the delegate journey through the space. An interactive tunnel experience with three unique touch zones led guests through products, delivering them to a custom-built arcade game as the final destination. Here, guests put their new learnings into practice in a live gamified environment.

Our ‘Pacman playstation’ took engagement to a new livel, breathing live into the theme of ‘proprietary data’ in a fun and shareable way that offered genuine insight into Unruly’s product offering. The space was fun, interactive and sharable, and a pop of colour on the show floor that naturally attracted eyeballs.

Orange sensory room at Unruly exhibition stand, Dmexco
Bespoke arcade game at Unruly exhibition stand, Dmexco


The unique stand format facilitated for authentic conversations about our clients services over a branded coffee and Pacman game. After over 75 meetings across two days, Unruly commented it was their most satisfying activation piece of 2019.

Blue sensory room at Unruly exhibition stand, Dmexco
Tunnel of Learning at Unruly exhibition stand, Dmexco
Unruly exhibition stand, sideview, showing meeting pods and custom branding


Event Management
Space planning
Structural calculations
Production management
Exhibition liason
Onsite build
Graphics installation
Onsite client support

Strategy consultation
Concept development
Breakout ideation
Structural CAD drawing
3D modelling
Branding and artwork
Delegate journey
Gamification integration

Moving Image
Screen content

WiFi delivery
Power & wiring distribution
Crew sourcing
Lighting, Sound, AV
Talent management
Promotional staff
Floristry sourcing
Furniture sourcing
Risk assessment
Health and safety
Data security
Structure transport
Venue hygiene
Venue security