A revolutionary, sustainable exhibition space that reflected our clients reputation as trail blazers of British creativity and global leaders in content.
We created a game-changing, world-class brand experience that represented the unmistakably British, bold and creative spirit of BBC Studios.
Objectives
a) Launch the newly merged BBC Worldwide with BBC Studios to their global stakeholders.
b) Create a physical brand space that embodied the BBC Studios and reflected their ambition to continue as industry leaders.
The culmination was a unique, two-storey temporary structure, delivered on the shores of Cannes, that will continue to see return on investment as a sustainable exhibition icon for BBC Studios.
Our award-winning design was modular, transportable and buildable in six days without sacrificing scale or quality. All elements of the build were sourced from raw, recyclable materials making The Pavilion a completely sustainable exhibition space, built for lasting environmental legacy.
Perhaps the most innovative feature of The Pavilion was it’s iconic facade. 10’000 interwoven hand-crafted petals formed the architectural skin of the structure, a dynamic ‘bed of scales’ overlooking the Mediterranean that controlled building opacity and reflected changing light.
Impact
The versatile space hosted and facilitated BBC Studios’ event schedule across the content festival, be it a network showcase, private sales meeting, or evening function. Unlike traditional exhibition stands which are single use, The Pavilion is intended for a lasting legacy. The sustainable exhibition structure is slated to host BBC Studios at relevant events over the next three years.
“The Pavilion delivers to the BBC Studios brand values of bold British creativity. With our incredible content at the heart of the customer experience.”
Executive Creative Director, BBC Studios Creative
Since delivering on the shores of Cannes 2019, this project has been nominated for more than three global awards for creative excellence.
Read our project announcement article via Variety
Read the intricacies of the project via C&IT Magazine
