CES is busy. The marketing challenge lies in breaking through the noise.
We joined forces with Roku to transform their CES brief into a welcoming and memorable apartment experience, securing a Sky Villa and two penthouse suites at the Aria to make every guest feel like a Roku VIP.
This Audience
CES attracts an audience of industry leaders, tech influencers and product experts— the perfect audience for brands to showcase (and show off) their latest solutions. It’s busy, competitive, and saturated with activity.
We curated a series of thoughtful touches to transform the hotel suite into an inviting, connection-driven environment. From initial ideation to hotel negotiations, to creative applications and to flawless on-site execution, our approach ensured every guest felt like the guest of honour.
The Experience
Attendees were invited to unwind with bespoke Roku experiences, from revitalising massages to private snooker tables, to a premium drinks service.
Transformative Touches
Subtle yet striking branding, refined floral arrangements, and carefully selected refreshments created an atmosphere of understated luxury.
Roku were deeply impressed by how we had translated their customer-first approach into an experience, welcoming 175 customers over three Roku spaces at CES.
“Cheerful Twentyfirst’s attention to detail was impeccable. They managed every aspect of the production with such ease and care, ensuring that all the small but crucial elements came together flawlessly. We truly felt supported throughout the entire CES process, and the end result exceeded our expectations. We couldn’t be happier.”
—Ad Events & Experiences Manager, Roku
