The Wall Street Journal’s CEO Council Summit is an exclusive event series connecting world leaders, senior editors, politicians and policy influencers on the most pressing issues of the moment. For members, it is an unmissable event that presents unrivaled access to the world’s decision makers, in the ultimate environment for high-value network building.
We are The Wall Street Journal’s trusted partners behind the scenes.
Explore the May 2022 Summit below:
Our approach
This event is, in every way, defined by the people in the room.
It is the place for CEO Council members to build high-value relationships and be involved in conversations that affect not only business, but the world. The summit draws an unrivaled caliber of guests, including speakers such as Elon Musk and Volodymyr Zelenskyy, to engage in honest, members-only conversations and influence the path forward on key issues.
As this event has evolved, so has our approach to delivery. We create a premium and inviting environment to drive value for The Wall Street Journal, and give the impressive calibre of guests the best possible experience to connect.
Concurrent live streams, live journalistic reporting, global speakers, multiple broadcast studios; you name it, the production behind this event is seamless.
In 2020, we created a fully-remote virtual event, spanning multiple timezones from twin studios in London and New York. The 12-hour virtual summit centered around 10 simultaneous content streams, offering short, sharp and diverse sessions to maintain pace and interest. Delegates were able to build their own event programme in our custom app, personalising their summit experience through topics most relevant to their own interests and expertise.
When the world reemerged, we invited guests back into the brand.
In an immersive studio environment, CEO Council members became our ‘in studio’ audience. The live audience had the best seats in the house, engaging in behind the scenes’ access to a broadcast-quality production. We brought the remote audience closer to the action with a dynamic, five camera viewing experience, using our event host to address remote viewers down the lens and make them feel as if they were in the room themselves. The production quality of the broadcast was second to none, and rivaled even the best talk show programmes for a sophisticated and seamless viewing experience.
Outside of the main plenary space, our ‘table of fascination’ used thought provoking items and QR codes to initiate a dialogue between audience members. Remote audiences could drop in and out of sessions as they liked, or engage in the live Q&A from the comfort of their homes.
Now, the CEO Council retains its hybrid nature as a two-day event, twice a year, in the centre of London and Washington DC respectively. Our continued mission is to create a sophisticated experience that celebrates the CEO Council members as much as our renowned speakers, putting them at the heart of the event and providing ample opportunities for these titans of industry to meet, connect and discuss.
Impact
“Not only do Cheerful Twentyfirst have an excellent understanding of our brand and the objectives of each event, their USP is their tireless effort and subsequent fulfillment to deliver against our constant desire to seek perfection on every element.”
The Wall Street Journal
With every iteration, we’re reinforcing The Wall Street Journal’s position as a market leader in highly credible journalism with connections to the world’s most influential minds, surpassing audience goals and making each evolution more dynamic than the last.
Next, Journal House: our award-winning brand experience on the shores of Cannes.
