Our client was looking for a physical representation of WSJ to reinforce its origins as a tangible brand. We created the perfect union of brand strategy and experiential venue: a two-storey, brand amplified, luxury communications hub delivered on the Cannes pier.
Welcome to Journal House.
To stand out at Cannes, our design was bold and challenged the very concept of what a festival space could be. At the end of the pier, we transformed a rundown chlorine plant into a “not to be missed” experiential venue, a communications playground for Wall Street Journal. The space boasted detailed finishes, luxury furnishings and was flexible enough to host a strategy panel at 5pm, and an album launch party at 6.
Our Journal House campaign offered unique, highly relevant experiences across the five days, including morning yoga, networking breakfasts, topical panel discussions, VIP dining experiences and even a play by the National Theatre, all of which ran at capacity.
The popularity of our experiential venue was outstanding. Journal House reflected a fully booked events programme with 2000+ footfall over five festival days, and became the platform for authentic WSJ brand engagement in Cannes.
100% guests rated the caliber of events either mostly or highly satisfying.
Journal House was named ‘Best Brand Space’ at Cannes Lions by Digiday.com.
The project has received global praise for experiential excellence, most recently at the international 2020 Campaign Experience Awards.
Journal House is, I think, the most holistic manifestation of The Wall Street brand in an event.Chief Revenue Officer,
Wall Street Journal and The Baron’s Group.
Cannes port authority liaison
French council liaison
Onsite build schedule
Event schedule management
Content creation – print and digital
Onsite production management
French drone clearance
Content and screen assets
Power and wiring
Build crew sourcing and management
Wifi and technology installation
Read the latest on Journal House via Adweek