Inmarsat

40th Anniversary Film

Brand Film

Cheerful Twentyfirst’s long-standing client approached us to create an internal communications film that celebrated the 40th anniversary of becoming a non-profit inter-governmental satellite communications body.

Our approach

From the outset, we had a clear vision to position and demonstrate ways in which Inmarsat was integrated in all our lives. After detailed consultation with our client and creatives, we conceptualised a ‘red thread’ narrative that would portray to viewers the critical nature of Inmarsat’s responsibilities in the interconnected landscape of the modern world.

By focusing on one characters journey throughout, we seamlessly transitioned from differing set locations, brought fluidity to the film and kept our audience invested in the narrative.

We designed and shot scenes that show Inmarsat’s involvement in the air, sea and land (it’s not every day you shoot in the cockpit of an aeroplane!). The presentation of success in diverse business areas helped convey the cutting edge, forward-thinking message behind the business and amplified Inmarsat as the global leader in their increasingly competitive field.

Silhouetted film crew in front of ocean, onsite making Inmarsat 40th Anniversary communications film
film crew and actor in naval ship bridge, shooting Inmarsat 40th Anniversary communications film
Silhouetted film crew at lookout point in South Africa, shooting Inmarsat 40th Anniversary communications film

In detail

We shot the communications film with one camera, over five days, in ten shoot locations across three countries. The single camera was a stylised creative decision to convince the eye of one continuous journey.

The piece was first presented at several internal conferences with resoundingly positive feedback and went on to be the feature at Inmarsat’s anniversary event and social media platforms.

After an outstanding first reception, the communications film has gone on to win two Davey awards for excellent employee communications and continues to be a flagship asset in Inmarsat’s wider communication strategy.

Services

Creative
Narrative consultation
Communications strategy

Moving Image
Location scouting
Script writing
Story boarding
Sound and lighting
Videography
Producing
Editing
Graphics

Logistics
Kit sourcing
Studio hire
Casting
Risk assessment
Filming permissions
Production schedule
Budget management
Transport
Catering