People

Steve Quah is the creative catalyst and driving force behind Cheerful Twentyfirst. A true veteran of the global experiential scene, Steve brings over 30 years of expertise in theatrical production and large-scale corporate live events to the helm of the agency.

His leadership is defined by a “punch-above-your-weight” competitive spirit and an unrelenting quest for quality that has shaped both the agency’s culture and its world-class output. Under his direction, Cheerful Twentyfirst has evolved into a global powerhouse, recently crowned 2026 Experiential Agency of the Year and securing an unprecedented run of seven Creative Team of the Year titles.

Steve leads from the very front, most recently serving as Executive Producer on the multi-award-winning Stagwell SPORT BEACH; a landmark activation that redefined brand presence at Cannes Lions. By blending deep behavioural insight with a hands-on approach across both London and New York offices, he ensures that people and purpose remain at the heart of every project.

Jo Radford is our Head of Moving Image, and the heart of Cheerful Twentyfirst. Her inclusive, creative and vivacious leadership style has shaped who we are as an agency today. Jo leads the delivery of world class video content across bespoke client films, award-winning communications campaigns and onscreen event content. Working with integrity and with an impeccable eye for detail, Jo paves the way in fostering long-term, trusted and collaborative relationships with all clients.

Andrew Harvey is the Managing Director of Cheerful Twentyfirst, where he leverages over 25 years of industry mastery to lead the global team, coordinate the operations of the business and push the boundaries of live event experiences. Andrew oversees the agency’s full operational ecosystem, ensuring that every client touchpoint reflects best-in-class creativity and precision.

In addition to his position on the leadership team, Andrew is specialist at the intersection of branded content, interactive media, and live events. Andrew has produced award-winning work for a roster of world-class brands, including Mars Wrigley, Nokia, Oliver Wyman, and White & Case, proving that at the heart of every successful project is a human-centric story.

Simon is a multidisciplinary Creative Director with over 25 years of experience delivering brand, digital, and experiential projects for global clients. He’s driven by the intersection of creativity, technology, and brand—where impactful ideas come to life.

Simon is the first and last person to touch a creative brief, where his role is to find the opportunity for brands, inspire our innovative “creative warriors”, and craft game-changing experiences for audiences.

Alex Cooper, our brilliant Director of Events, loves a creative challenge. His early career as a Creative Producer established positive relationships between clients, suppliers, freelancers and internal teams, and has been the foundation for an impressive and diverse events career spanning over 27 years. Alex’s passion is ‘delivering the impossible’ for our clients through the creation and production of outstanding and immersive live events. He leads the Cheerful Twentyfirst events team by example and is an expert at navigating bespoke creative solutions at scale.

Andy Litz is our invaluable US Head of Projects. With nearly two decades of hands-on campaign and event management experience (and two US air guitar championship titles) he is a force to be reckoned with. A logistical thinker with a natural creative flair, Andy brings a unique yet earnest viewpoint to every project —no matter which side of the pond he’s on.

Chris is a diverse and agile creative that leads from the front. His authentic and inventive approach to client briefs is a catalyst for creative thinking in the rest of the team. With over 25 years in high-end creative solutions across theatre, video, animation, consumer and corporate event projects, there aren’t many jobs that don’t come across his desk. Chris adds immeasurable value on any project, imagining original concepts and crafting end-to-end bespoke 360 creative to suit client and strategy. 

Martin boasts more than 25 years in the event industry, working directly with key accounts to develop communications and messaging strategy. His specialism is onscreen content for a wide variety of audiences, including internal and external across a wide range of business sectors.

Alongside a collection of key accounts, Martin works as content lead directing all events and communications for our long-standing client partners. 

With over two decades of experience crafting impactful event and experiential campaigns, Jules Staveley is a trusted leader in integrated marketing and brand activations.

His multidisciplinary expertise—spanning creative ideation, production, digital innovation, and onsite execution—ensures seamless audience engagement both online and in real life.

Jules’ forward-thinking approach to brand experiences continues to elevate corporate and consumer activations across the Cheerful Twentyfirst portfolio.

Georgina oversees strategic direction across the agency, with a focus on embedding our Audience Above All framework into every experience created.

This includes driving a more consistent and rigorous strategic approach across the client portfolio – ensuring challenges are clearly defined, creative work is underpinned by strong insight, and every project balances ambition with measurable commercial impact.

Alongside this, Georgina is the agency lead for strengthening the connection between strategy, partnerships and performance, ensuring Cheerful Twentyfirst delivers real value for clients and supports confident, data-informed investment in live experiences.

Louise Cherrington is an absolutely vital member of our agency and is tasked with nurturing the most important asset, our team. Prior to joining, Louise worked at The London Marathon where she focsued on training, appraisals and CSR charters. Louise’s wealth of experience in large-scale People & Culture Roles make her perfectly suited to man our ever-expanding global team with the tools they need to develop.

Tash Richardson is our seasoned events and client services leader with deep expertise in managing large-scale accounts across the ad tech and publishing sectors. Moving from her career as Head of Events into agency world, Tash has over a decade of experience delivering world-class events, and reaching audiences in meaningful ways.

Today, as our Senior Account Director, she brings that same passion for storytelling and precision execution to overseeing complex client partnerships, driving strategic growth, and ensuring excellence at every touchpoint. Known for her collaborative approach and ability to manage multifaceted programs with ease, Tash is trusted by global clients to navigate challenges and maximise impact.

Alicia James is one of our vivacious Senior Project Managers. She has been with Cheerful Twentyfirst for over five years and has worked in the events sector for double that time. Alicia takes an unflappable and constructive approach to onsite challenges and has experience expertly managing a variety of multi-tiered events. She is a natural at cultivating a rich client and supplier relationship and goes above and beyond to facilitate seamless event delivery.

As Financial Director, Jamie bring years of experience and an eagle-eye to the management of all budgets across every project, and all client accounts. Years in the finance sector have honed his knowledge of best business practices and compliance. Jamie also manages the Aeorema PLC Group.

Our Head of Marketing, Georgia leads marketing, communications and industry partnerships across our London and New York offices.

Georgia’s work into marketing strategy and audience engagement theory helps drive Cheerful Twentyfirst’s account and growth efforts forward, most recently executing Cheerful Twentyfirst annual strategy report, Brand Playbook. 

Georgia is actively involved in implementing wider CSR initiatives around sustainability and diversity and inclusion, and continues to be a vocal industry voice in both areas. Her efforts were also recognised in 2020 as a rising star in the Conference News 30 Under Thirty Awards.

Becky is one of our accomplished Project Directors. With 10 years’ experience delivering end-to-end event management and communications campaigns, she has exceptional analytical and creative skills that drive client’s projects forward. In addition to her role, Becky is undertaking a diploma in marketing to expand on her interest in audience psychology and campaign strategy.

Becky is also our go-to for baked goods in the Cheerful Twentyfirst office.

Meet our ace Film Production Creative who brings technical knowledge and execution to the Moving Image team. With more than 15 years of experience, his multidisciplinary background in film, TV and event production means he has an excellent understanding of creative storytelling. Andrew has an aptitude for visual communication which produces powerful campaigns and films for our clients.

Pete Starling is a versatile Creative Director with more than 15 years’ creative experience. From a career where his work has taken him across exhibitions, events and as a concept artist for the film industry, Pete’s nuance at Cheerful Twentyfirst is working across brand development, immersive environments, print, and campaign creative.

Morgan is a dedicated Project Manager based in our US team. Combining an eclectic background in theatre, hospitality, fundraising and events, she balances creativity with meticulous attention to detail.

Morgan’s exceptional organisational skills and natural enthusiasm for event logistics make her a vital asset to our project team. She maps the attendee journey and experience with precision, designing outstanding experiences that resonate with global clients.

Morgan also plays an active role in the agency’s sustainability working group.

Where would we be without James! James is the guy that gets the job done… More specifically, the invoices paid.

As a core part of our accounts team, James plays a fundamental in keeping us on track across all financial responsibilities, including supplier communications, PO management, invoice payments and so much more.

He loves tattoos, Star Wars and spreadsheets, not always in that order.

Meg is one of our brilliant designers; a multidisciplinary creative with a heritage in design across digital and broadcast. Her wealth of experience working in news and broadcast channels lends itself acutely to understanding the delivery nuances of our media and technology clients. Meg likes to push creative boundaries to bring designs to life, amplifying the creative to build unique experiences for event audiences.

Rebecca is our exceptionally well-rounded Project Manager. Having delivered events for global brands across the UK and EMEA, she is calm and considered in her approach to highly complex projects. Her drive and determination for success delivers astounding results and builds trusted client relationships.

Rebecca is actively involved in the agency’s sustainability working group, bringing sustainable practices into the business and across client projects. She was also recognised as a rising star in the 2021 Conference News 30 Under Thirty Awards.

The Cheerful Twentyfirst office wouldn’t be the same without our bright and enthusiastic Project Manager Anne-Marie. She plays a hugely significant role in event management and pre-production logistics across a wider variety of projects, and is regularly onsite as part of the core team to support clients during a live event.